The idea for the Scrubba wash bag was conceived in 2010 when founder Ash Newland took a 4 month break from his job as a patent attorney in Australia and decided to travel to Africa to climb Mt Kilimanjaro with a mate. "During the planning stages for the trip, we realised that with all our cold weather and camping gear, we would only be able to pack a few changes of casual clothes. This led to the issue of how we were going to wash our clothes every couple of days. After mulling over this issue for a few weeks, I was led to the idea of washboards - they have been around for centuries and they work very efficiently. The downside is that they are bulky and still require a sink or bucket. It was then that I had the revelation that if we could incorporate a highly flexible washboard into a waterproof sealable bag, we could change the way people wash clothes while traveling".
A couple of crude prototypes were constructed just days before leaving Australia and Ash Newland spent each night after work in the week leading up to the trip drafting the provisional patent application. "As we didn't have a chance to try the Scrubba wash bag prototypes before the trip, the first use was in the small town of Moshi in Tanzania and we were astounded by how effective it was". The concept had been validated, but the product was still a long way from hitting the market.
Following the success of the Scrubba wash bag prototype over the course of the 4 month trip, the prototype and intellectual property were further developed with the view to licensing the technology. This approach changed in late 2011, when Ash Newland decided to quit his job with a large patent attorney firm to focus on bringing the Scrubba wash bag to market.
"While we received positive feedback from potential licensees in Europe, we realised that we needed to prove the market for the Scrubba wash bag". The company Calibre8 Pty Ltd was incorporated to put this into action.
The first major step to making the Scrubba wash bag a commercial reality was in January 2012 when the concept for the Scrubba wash bag was launched on the crowdfunding platform IndieGoGo by Calibre8. While funds of USD2,500 were sought to assist with tooling, almost USD22,525 was received in pre-orders. "We were blown away by this level of support for our product, but this was quickly followed when we realised the enormity of manufacturing and fulfilling this amount of orders. This was accompanied by many sleepless nights as manufacturing and fulfillment issues arose and were overcome".
Following the success of the crowdfunding campaign which ended in mid-April, pre-orders were fulfilled in June 2012 and the Scrubba wash bag was officially launched onto the market. "As well as the early adopters from the crowdfunding project, we have received great support from the media including Forbes magazine, Lonely Planet, Buzzfeed, Gizmag and many of the major newspapers across the US, UK and Australia".
Fast-forward to the present, Calibre8 has expanded its warehousing to several countries to provide fast shipping options across the globe. The Scrubba wash bag models have also developed with usability and durability the key areas of focus. "Our distribution and retailer network is also continually increasing and the Scrubba wash bag is appearing on retailers' shelves around the world".
While originally designed with backpackers in mind, the Scrubba wash bag has also become the best way to clean clothes for people on vacation, business travelers, students living dorm rooms or small apartments, campers, hunters, cyclists, kayakers or people going on cruises. Whether it is so you can pack light, avoid hotel laundry costs, avoid searching for Laundromats, avoid potential hygiene issues washing in a sink, use less water or simply to have the freedom to wash clothes wherever you want, there is an aspect of the Scrubba wash bag that will appear to all travelers.
Part of our decision to take the Scrubba wash bag to market ourselves has been to control the high quality of the product and to ensure that those in need are looked after. We realised on a trip to Laos and Cambodia that clean drinking water was scarce in many remote parts of the world and decided to dedicate a portion of our proceeds to tackling this issue.
We donate cash to projects that provide access to clean drinking water around the world for those in need. A selection of our supported projects is set out below.
In December 2014, the team at the Scrubba wash bag donated $10,000 to charity: water to fund an Ethiopian well project in it's entirety. Once completed, the project will provide lifesaving water, hygiene and sanitation to a community in the Tigray region. The project will include the construction of a new drilled well that will supply more than 250 people. These deep wells typically supply more water than hand-dug wells, but the projects are more expensive as they require heavy equipment, fuel and
larger teams of skilled technicians. Your support has made this possible so thank you.
In June 2014, the team at the Scrubba wash bag donated $15,000 to charity: water to build the infrastructure required to plumb a water system for a school in Bangladesh. The project will provide an on-going supply of clean and safe drinking water for around 750 people as well as vital training in water and sanitation hygiene.
Thank you for liking our Facebook page and helping us reach our target.
Thanks to all our supporters and customers for allowing us to make this contribution.
We were initially told about charity: water by one of our IndieGoGo funders, Lyston Peebles. Following some research, we like what we see and have made out first donation. charity: water is a non-profit organization bringing clean, safe drinking water to people in developing countries and 100% of all public donations directly fund water projects. As the Scrubba wash bag grows, we hope to be able to fund an entire water project through charity: water.
Image is from charitywater.org
The overwhelming support for the Scrubba wash bag campaign on IndieGoGo allowed for our first significant contribution to be made.
Accessibility to water should be a right shared by all. With this in mind, $1000 of the money contributed to the Scrubba wash bag campaign on IndieGoGo was recontributed to an IndieGoGo campaign that is raising money to construct a reservoir in the Rift Valley Provence of Kenya. Currently, what little rainfall there is in this region is rapidly washed away. The reservoir, which was recently completed will allow for rainfall to be captured and used by the nomadic Samburu people.
Image is from indiegogo.com/projects/samburu-trust-kenya.
We are on the lookout for other worthwhile water-related projects to support. Please contact us if you have any suggestions.